A look at our strategic approaches and realistic outcomes. Note: Results vary by industry, budget, and competition. Past performance is not indicative of future results.
Challenge: High bounce rates and stalling CPA on Facebook.
Solution: Rebuilt the primary product landing page for speed and mobile UX. Restructured Meta Ads into distinct top-of-funnel and retargeting campaigns.
Result: 22% decrease in Cost Per Acquisition over 90 days. Improved landing page load time by 2.1 seconds.
Challenge: Wasted spend on irrelevant broad-match search terms.
Solution: Implementation of robust negative keyword lists, exact match scaling, and responsive search ads.
Result: 45% increase in click-through rate (CTR) and a stabilized lead volume within compliant platform parameters.
Challenge: Struggling to get ad approvals due to stringent health policy rules.
Solution: Complete copy overhaul focusing on education and transparency over claims. Setup of compliant advertorial landing pages.
Result: Consistent ad approvals across top-tier native networks, establishing a sustainable traffic source.